Velo Launches Make Yourself Heard in Pakistan
Velo is bringing music, culture and self-expression together with the launch of Make Yourself Heard in Pakistan - a celebration of the sounds that have shaped the country and the voices shaping what comes next.
From the birth of Pakistani pop to folk, disco, pop-rock, hip-hop and today’s independent music scene, every generation has added a new sound to Pakistan’s musical journey.
To celebrate this evolution, Velo has introduced a collection of Make Yourself Heard Limited Edition Cans, featuring six flavours inspired by defining chapters in Pakistan’s musical culture: Frosty Lemon, Tropical Ice, Wintry Watermelon, Polar Mint, Berry Frost and Purple Grape.
But Make Yourself Heard isn’t just about looking back. It’s about giving the next generation a platform to step forward.
Whether you sing, rap, produce, or remix, you can record, upload and tag Velo with #MakeYourselfHeard for a chance to be discovered and featured on Velo Sound Station.
The sound has evolved. Now it’s your turn to make yourself heard.
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