18+ ONLY. THIS PRODUCT CONTAINS NICOTINE AND IS ADDICTIVE. KEEP OUT OF REACH OF CHILDREN.

18+ ONLY. THIS PRODUCT CONTAINS NICOTINE AND IS ADDICTIVE. KEEP OUT OF REACH OF CHILDREN.

WHAT'S MAKE
YOURSELF HEARD?

From the birth of Pakistani pop to folk, disco, pop-rock, hip-hop and today's new wave of independent artists, music has always been a way for Pakistan to express itself.

Make Yourself Heard celebrates that evolution.

Make Yourself Heard brings those moments together through limited-edition cans, each inspired by a defining chapter in Pakistan's musical journey.
But this campaign isn't just about looking back.

It's about who's shaping the next sound - and that's exactly where you make yourself heard! (pun intended).

Whether you sing, rap, produce, remix or perform, Make Yourself Heard gives you a platform to express yourself, get discovered and become part of Pakistan's ever-evolving musical culture.



#MAKEYOURSELFHEARD

Explore the music edition cans

Frosty Lemon

THE BIRTH OF PAKISTANI POP

The 1950s marked the beginning of a distinct Pakistani pop identity. The can brings this era to life through vintage instruments, ornate patterns, and the bold optimism of a new musical culture.
    AVAILABLE IN ORIGINAL RANGE ONLY
Buy now

Tropical Ice

WHEN FOLK TOOK CENTER STAGE

The 1970s saw folk influences become part of Pakistani pop culture, bringing regional sounds and storytelling into the mainstream. This can reflects that fusion through traditional motifs, earthy textures and folk-inspired visuals.
    AVAILABLE IN ORIGINAL RANGE ONLY
Buy Now

Wintry Watermelon

THE DISCO-POP ERA

In the 80s, Pakistani pop found a new rhythm as global disco influences met local style. This can captures the era’s vibrant pop culture through bold colours, playful patterns and the unmistakable energy of disco.
    AVAILABLE IN ORIGINAL RANGE ONLY
Buy now

Polar Mint

THE GOLDEN AGE OF POP ROCK

Pakistani pop culture exploded with pop-rock in the 2000s. This can channels that defining era through bold graphics, rock-inspired elements and a nostalgic visual attitude.
    AVAILABLE IN MELLOW & ORIGINAL RANGE ONLY
Buy now

Berry Frost

WHEN HIP-HOP ENTERED PAKISTANI POP

In the 2010s, Hip-hop brought a fresh edge to Pakistani pop culture, giving urban stories and a generation a new voice. This can captures that shift through street-inspired graphics, expressive typography and a bold contemporary attitude.
    AVAILABLE IN MELLOW & ORIGINAL RANGE ONLY
Buy now

Purple Grape

THE NEW ERA OF PAKISTANI POP

In 2020 a new generation pushed Pakistani pop beyond borders, with indie sounds finding audiences through streaming and digital culture. This can reflects that evolution through contemporary visual elements, layered cultural references and a global visual language.
    AVAILABLE IN ORIGINAL RANGE ONLY
BUY NOW

Upload. Get discovered.

Think you've got a sound worth hearing?

Show us what you've got and get your chance to take the next step towards Velo Sound Station

Step 01

Record

Record yourself singing, rapping, or playing any instrument. Your entry can be in any language or genre.

Step 02

Upload

Post your performance to your social media feed, such as Instagram, Facebook, or Youtube.

Step 03

Tag

Tag Velo Pakistan Instagram, Facebook, or Youtube account, depending on which platform you're uploading from, and use #MakeYourselfHeard.

Step 04

Get discovered

Your entry could get you featured on Velo Sound Station.
T&Cs apply*

YOUR VOICE
DESERVES A STAGE.

There's no one right way to make music

SING RAP PRODUCE REMIX

Whatever your sound, this is your chance to put it out there, get discovered and make yourself heard.