Cookie policy

‘Cookies’ are small data files that are sent to your browser from a web server and stored on your device’s hard drive. References in these conditions of use to ‘cookies’ also include other means of automatically accessing or storing information on your device.

If a customer lands on the website and continue to use this website cookies will be placed on their device as described in the table below. By continuing to use this website you are agreeing to the use of the cookies described in this Cookie Policy.

We may use web beacons, which are transparent image files on web pages and are used to monitor your journey around British American Tobacco Group websites. Other service critical cookies may be used to provide basic services on the website.

However, some of the tools and content in the ‘Media’ section of our website may be delivered by (and in some cases also hosted by) third party content providers. When you access this content, these third party providers may set cookies on your computer or mobile device.

We allow third parties to set the following cookies on this website:

This website uses Google Analytics, a Web Analytics service from Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files which are stored on users’ computers and which allow an analysis of the use of the website by them. The information generated by the cookie about the use of this website by the users is usually transferred to a server of Google in the USA where it is stored. IP anonymization has been activated on this website, so that the IP address of the users of Google is shortened in advance for those Member States of the European Union or European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the United States and shortened there. On behalf of the operator of this website, Google will use this information to evaluate the use of the website by the users, to compile reports on the website activities and for further purposes related to the use of the website and Internet use to provide services to the website operator.

The IP address submitted by your browser as part of Google Analytics will not be merged with other Google data. Information that BAT collects through Google Analytics are: Number of visitors, URLs from which visitors come and reputable sites.


You can also prevent Google from collecting the data generated by these cookies by setting a so-called “opt-out cookie” on your computer – here you can find out how to implement it. Find out more about Google Analytics privacy policy here.

For more information about cookies, including how to set your internet browser to reject cookies, please visit www.allaboutcookies.org